Leonard Lim
Fractional Product DesignSingapore

Disrupting the user experience domain with clarity and intent.

I work with early-stage companies and lean organizations to shape how people experience and building their products. Through fractional design leadership, I help teams find focus, align around users, and design with purpose.

By staying ahead of the market with artificial intelligence, I guide quiet shifts that create lasting impact, turning complex systems into experiences that simply work.

Products
Building

Codename Sushi

  • Food
  • Building
  • 2026

Engineer your perfect bite.

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Experience
Career
Jan 2022Now

Independent Design Consultant

byleonardlim

Jul 2025Dec 2025

AI Design Engineer

GIC - Contracted by Astek

Mar 2024May 2025

UX Lead - AI Experience Design

KPMG

Jul 2021Oct 2022

Head of UI/UX

Decision Science

Jul 2019Jun 2021

Sr. Creatives

Singapore Press Holdings

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