Disrupting the user experience domain with clarity and intent. I work with early-stage companies and lean organizations to shape how people experience their products. Through fractional design leadership, I help teams find focus, align around users, and design with purpose. By staying ahead of the market with artificial intelligence, I guide quiet shifts that create lasting impact, turning complex systems into experiences that simply work.

Products

Styllio - Privacy First Image Styling

  • Entertainment
  • Shipped
  • 2025

A causal image styling platform that puts privacy first. No data collection, no tracking, and no data retention. A product that is built entirely with AI.

Nomos - Automation for Everyone

  • Tool
  • Building
  • 2026

Nomos, making everyday automation easy for everyone. Visually driven workflows for automating your daily tasks.

Product Link

Experiences

AI Design Engineer

GIC - Contracted by Astek

Jul 2025 - Present

AI/MLDesign ManagementDesign ProcessGenAIRapid PrototypingUX

Independent Design Consultant

byleonardlim

Jan 2022 - Present

AI/MLConsultationProduct DesignUX

UX Lead - AI Experience Design

KPMG

Mar 2024 - May 2025

AI/MLDesign ManagementDesign ThinkingGenAIProduct DesignRapid PrototypingUX

Head of UI/UX

Decision Science

Jul 2021 - Oct 2022

Data VisualizationDesign ThinkingInformation ArchitectureIoTProduct DesignUX

Sr. Creatives

Singapore Press Holdings

Jul 2019 - Jun 2021

ConsultationDesign ThinkingProduct DesignProduct DevelopmentUX