Independent UX Design Consultant based in Singapore with 10+ years of experience. I specialize in zero-to-one product design for early-stage startups and design consultancy for businesses. Currently, I help enterprises digitize processes with AI-powered solutions, transforming complex workflows into intuitive, user-friendly experiences.
A modular analytics dashboard exploring decision support patterns and clean data visualizations.
Lightweight note system for testing LLM prompts, RAG setups, and UX flows.
A starter toolkit to spin up design experiments quickly with sensible defaults.
GIC - Contracted by Astek
Jul 2025 - Present
byleonardlim
Jan 2022 - Present
KPMG
Mar 2024 - May 2025
Decision Science
Jul 2021 - Oct 2022
Singapore Press Holdings
Jul 2019 - Jun 2021