Disrupting the user experience domain with clarity and intent. I work with early-stage companies and lean organizations to shape how people experience their products. Through fractional design leadership, I help teams find focus, align around users, and design with purpose. By staying ahead of the market with artificial intelligence, I guide quiet shifts that create lasting impact, turning complex systems into experiences that simply work.
A causal image styling platform that puts privacy first. No data collection, no tracking, and no data retention. A product that is built entirely with AI.
Nomos, making everyday automation easy for everyone. Visually driven workflows for automating your daily tasks.
GIC - Contracted by Astek
Jul 2025 - Present
byleonardlim
Jan 2022 - Present
KPMG
Mar 2024 - May 2025
Decision Science
Jul 2021 - Oct 2022
Singapore Press Holdings
Jul 2019 - Jun 2021