~
LOADING... 0%
SYSTEM: ONLINE v0.0.1-alpha
~ ID
SYS.STATUS
ONLINE
7A9F-2B4C-8D1E KRT-001 AUTH.OK

Leonard Lim

Role: Designer turned Founder
Status: Designing in Code
~ cat ~/experience.log

Product experience timeline Log

[07/2025 - Current] CURRENT
Consultant @ Astek Singapore
>> LOC: Singapore STAT: CURRENT

>> Provide UX speciality for various organizations, not limited to GIC, Ministry of Manpower

>> Transform the way of working with AI in Design, setting the path to new discovery of how AI could optimize the design process

[11/2022 - Current] CURRENT
Self-Employed @ byleonardlim.com
>> LOC: Singapore STAT: CURRENT

>> Consultancy for various SMBs on product re-design and growth design strategy

>> Built many failed products. Using all my learnings on ScrubZero, a local first PII redactor that runs on your browser

[03/2024 - 05/2025]
UX, Manager @ KPMG
>> LOC: Singapore STAT: ARCHIVED

>> Lead product design from 0-1 for various internal solutions for various departments

>> Designed end-to-end management letter generation with AI assistance to streamline efficiency on audit findings

[07/2021 - 10/2022]
Head of UX @ Decision Science Agency
>> LOC: Singapore STAT: ARCHIVED

>> Lead and mentor a 15-person design team, fostering growth and collaboration

>> Deliver projects worth S$5mil for public sector clients such as Public Utilities Board and Workforce Singapore, Institute of Banking and Finance

>> Contribute on RFP submissions and open tender on UX strategy and design

[07/2019 - 06/2021]
Sr. Creatives @ Singapore Press Holdings
>> LOC: Singapore STAT: ARCHIVED

>> Built in-house products such as OBITS and Intender, serving the after life industry and will planning.

>> Worked closely with mentors to learn shipping discipline: small PRs, tests, and reviews.

[11/2017 - 05/2019]
Head of Tech. & UX @ Parcel Santa
>> LOC: Singapore STAT: ARCHIVED

>> Shipped internal tools to streamline smart locker maintenance operations and improve field technician efficiency.

>> Implemented core UX flows for the locker management dashboard and packages deposit and retrieval processes.

>> Collaborated with operations team to improve smart lockers uptime by 30%.

[2016 - 2017]
UX Designer @ Carsome Malaysia
>> LOC: Malaysia STAT: ARCHIVED
[2014 - 2016]
Sr. Frontend Developer @ Jirnexu Sdn. Bhd.
>> LOC: Malaysia STAT: ARCHIVED
[2013 - 2014]
CX Consultant @ Hokenso Sdn. Bhd.
>> LOC: Malaysia STAT: ARCHIVED